As a Marketing Manager at Yew Chung College of Early Childhood Education (YCCECE) , I developed and executed marketing initiatives for the education sector, showcasing expertise through creative social posts, engaging marketing collaterals, and targeted advertising. My work spanned visual and copywriting development across digital and physical platforms, while also organizing events to amplify campaign impact.
Key Expertise
Educational Marketing | Creative Design | Event Organization | Copywriting and Visual Storytelling | Omni-Channel Campaigns
Challenges Faced
The primary challenge was balancing creativity with messaging clarity to appeal to diverse stakeholders, including students, parents, and educators. I addressed this by merging strategic storytelling with data-driven insights, ensuring campaigns were both visually striking and results-oriented.
