Futu Holdings Limited (Nasdaq: FUTU), a leading digital brokerage and wealth management platform, aimed to expand its reach beyond its established base of 80s-00s users. The campaign, titled "與千萬個你 一齊富途" (Together with 10 Million of You), addressed two core objectives: attracting a new audience from the 60s-70s demographic and reinforcing FUTU’s competitive product features in a crowded market.
I played a central role in developing the campaign from ideation to execution, including key visuals, storyboard creation, and post-production. The campaign highlighted FUTU’s unique selling proposition—its 10 million existing users—positioning them as smart, tech-savvy, and aspirational peers to build trust and alignment with the potential audience.
Key Expertise
Creative Campaign Development | Audience-Centric Messaging | Brand Positioning | Visual Storytelling| Collaborative Execution
Challenge faced
The challenge was to balance the client’s core brief of appealing to a new 60s-70s audience while maintaining FUTU’s modern, tech-savvy identity that resonated with its existing younger users. Translating complex financial concepts into visually engaging and accessible storytelling required careful consideration, especially when catering to a multi-generational audience. Additionally, managing tight production timelines, iterative client feedback, and ensuring consistency across diverse platforms demanded meticulous attention to detail, adaptability, and seamless collaboration with cross-functional teams.
▼ TVC and Online video
