To further extend the "We Make 5G Matter" campaign, we launched an experimental cultural collaboration: Project S20+5. This initiative showcased how 5G technology and the Samsung Galaxy S20 could revolutionize both creativity and connectivity. The project brought together iconic Cantonese opera artist Christie To Wing-sum and Cantopop band Dear Jane, who performed a unique rendition of the band’s recent single. The performance was captured entirely using 15 Galaxy S20 devices strategically placed around the studios, highlighting the phone’s advanced video capabilities and the power of 5G connectivity.
Key Expertise
Conceptual Ideation | Making-of Video Direction | Post-Production Leadership | Cultural Integration | Tech-Driven Storytelling
Challenges Faced
A key challenge was seamlessly integrating traditional and modern cultural elements while highlighting the technological narrative. Capturing the performance entirely with Galaxy S20 devices required precise planning to showcase their capabilities authentically, while coordinating across cultural collaborators and technical teams demanded strong communication and attention to detail to deliver a cohesive final output.
▼ Key Visual
