The Samsung Galaxy Note10 campaign, "為進步 更盡一步" (From Progress Comes Perfection), celebrated the new generation of doers—start-up founders, movie directors, and e-sports gamers—who break routines and push boundaries in pursuit of perfection. The campaign showcased how the Note10 empowers this ambitious work tribe to express their passion and work with bold attitude and precision.
Key Expertise
Strategic Ideation | Key Visuals & Storytelling | Product Positioning | Post-Production Supervision
Challenges Faced
As it was my first time handling Samsung as a client, a key challenge was quickly understanding the brand’s core identity and the Galaxy Note10’s product features. This required immersing myself in the brand’s vision of progress and perfection while ensuring the campaign authentically connected with the target audience and effectively showcased the product’s capabilities.
▼ Key Visual
