At Standard Chartered Bank (SCB), I led initiatives to optimize the digital client experience across SCB webpages. The goal was to enhance user journeys, enabling clients to access self-help digital banking services seamlessly. This required leveraging insights from Adobe Analytics to identify popular pages and FAQs, then designing visually engaging, mobile-friendly solutions using modular components.
Key Expertise
User Journey Optimization | Data-Driven Insights | Responsive Design | Content Strategy | Project Management
Challenges Faced
The main challenge was ensuring data-driven decisions translated into actionable design improvements while maintaining SCB’s brand identity. I tackled this by balancing analytics insights with user-centric design principles, ensuring the solution was both functional and engaging for clients.
