The Neutrogena Hydro Boost campaign focused on promoting its upgraded Gel Cream formula, which keeps skin moisturized for up to 48 hours. The goal was to elevate Hydro Boost from being just another moisturizer to the most real and effective solution in the Hong Kong market. The message centered around a simple yet impactful lifestyle catchphrase: "真正水潤 搽一次就夠" (True hydration, one application lasts all day).
Key Expertise
Strategic Ideation | Creative Execution | Brand Positioning | Post-Production Oversight
Challenges Faced
The key challenge was crafting an attractive yet straightforward line to clearly communicate the product’s long-lasting hydration. Balancing simplicity with impact required a deep understanding of the target audience’s needs while ensuring the messaging reinforced Hydro Boost’s unique positioning in the competitive skincare market.
▼ Online Video
【Neutrogena X 阿SA蔡卓妍】足本版阿SA保濕日常 Hydro Boost 鎖水補水48小時無間斷