McDonald's Pie Day
March 2018
The McDonald's Pie Day
McDonald's celebrated its third Pie Day in Hong Kong. This year, with its slogan "Little Big Moments", the Pie Day went along with an emotional and warm approach. Through buying a pie in McDonald's, a 'Pie Day sticker' was attached. The QR code on the sticker allowed consumers to pick their favourite Pie Message and sent it to their family and friends as a way to strengthen their relationship and most importantly, to encourage them to buy the pies together.
Pie Messages - 多謝晒 series
Pie Messages - 頂住呀 series
Pie Messages - 冧滋滋 series
Pie Messages - 萬能KEY series
Pie Messages - Sorry囉 series
Standee
Sticker for the pies
Mobile landing page
Pie Day 2019
With last year’s high engagement rate, McDonald’s decided to strengthen the correlation between sharing moments and Pie Day with audience. Inviting the well-known physicist, Albert Einstein, who was also born on 14th March, to be our icon. With our guest of honour, Mr. Einstein showed up on this grand ceremony and gave out the pie to us as a prize for celebrating Pie Day.
Sharing in showing our gratitude. Simply using a pie, audience can show their appreciation to the one you love by any of these e-message.
Mobile landing page